The Indian ethnic wear is a gift from a bygone era. Not only does it speaks volumes of our tradition and culture, but it is also our identity to the world. Indeed no piece of clothing complements the Indian physique as much as that of ethnic wear.
Online shopping is slowly creeping into India. As of now, a large number of people prefer buying everything from groceries to clothes online. Not so long ago, the Indian audience was wary of shopping online owing to potential thefts etc.
However, that has now changed. Only last year during Diwali, online portals made more profit compared to retail stores. Thus, India has come a long way from being a country of wary online shoppers to a country of millions of happy online shoppers.
The growing popularity of internet-based online shopping and dedicated ethnic wear brands. There is resulting in more and more men and women of the younger generations choosing traditional clothing. Now, with a whole host of options available, it becomes difficult for one to make a pick on which shopping site is the best.
Top 10 Ethnic Wear Online Shopping Websites
While talking of the best, the clarity of the pictures, delivery time, variety of options, exchange and return policy all have a role to play. Most of us are familiar with brands like Amazon, Myntra, GlobalDesi, Fabindia, Biba, Limeroad, W for women, and Mohey as being the best e-commerce websites for ethnic wear. However, ones like The Loom, Jaypore are equally good.
Read on to know about the best e-commerce websites for ethnic clothing. Most of these brands, either have a lot of options concerning the sizes, or they are ready to curate something special for you (depending on your size and body shape) if you give them the necessary details.
01. Amazon:
A large number of people from India served by the services of amazon. Amazon and flipkart are always at war with each other and are always at close heels. Amazon has an equally large number of products as flipkart. In fact, Amazon apparently sells more than flipkart. Since amazon is an American company, it lacks the desi taste that would be preferred by an Indian. As a retail chain, played Amazon a major role in popularizing ethnic wear. It would be wise to indianise its Indian domain. It would then be an instant hit amongst the masses.
The website of Amazon offers Kurtis, lehenga, saree, salwar kameez in a wide range of colors, designs, and sizes to suit the needs of Indian women across generations.Moreover, the fact that they deliver to almost every pin code in the country has a major role to play in making them the market leaders in the world of ethnic online shopping.
02. Myntra:
An equally large number of women favour myntra over jabong. Myntra also has a large number of accessories and clothes on its online portal. It has a large number of categories as well and one can buy from a category of their choices. From western to ethnic to traditional, all kinds of clothes are sold on myntra.
As a brand, Mynta played a major role in popularising ethnic wear among Indian women. Today, they are pioneers in the online shopping segment as well.The brand is making a conscious effort to bring the power of fashion to shoppers with the latest and trendiest products available in the country.
03. Fabindia:
As a retail chain, Fabindia played a major role in popularizing ethnic wear. Among the new generation of Indian women. Online shopping gaining immense popularity, these brands have not shied away. They offer a wide range of options from sarees and salwar kameez to kurta & mix match ranges.
The choice of Women’s clothing here is also excellent. Fabindia dedicates a good section of its website to handloom which is a treasure house for many people.Most of the products are made using pure cotton, linen, silk, jute and other Indian fabrics. There are plenty of accessories and gifting products that you can find here too. So for those who miss traditional dresses or want to try trending fashion from India, this is the site you can rely on.
04. Global Desi:
Global Desi is one of the most affordable online shopping portals for ethnic and Indo-western wear. The vibrant colors with the block or geometric prints make it to the preference of the modern Indian woman. The best thing about Global Desi is that most of its Kurtis are available in all sizes from XS to XXL.
The contemporary designs allow one to experiment with not just color and designs but also shape and form and that makes it the preferred online shopping place for thousands of college students and working women across the country.
05. Jaypore:
Jaypore is an exquisite brand that is known for its experimentation with artisanal prints. This brand relies heavily on classical styles to create sarees, readymade garments and other ethnic wear that speak of the heritage of a bygone era while maintaining a futuristic approach in its stitching patterns.
A relatively new contender in the online shopping market, Jaypore is rapidly establishing its foothold here by relying on its outstanding record of customer satisfaction.The best thing about online shopping at melange is that they have a very clearly defined exchange return policy. Therefore you do not have to settle for any piece of ethnic clothing unless it fits you perfectly.
06. W for Women:
W for Women establishes its identity as an ethnic wear brand by providing modern fashion to the retail environment to the Indian women. This brand also specializes in a kurta, and this brand introduces the Mix & match concept. W designers take inspiration from the latest fashion trends & forecasts from the west and transform them into silhouettes and styles acceptable to the modern Indian woman.
This is a brand that likes to experiment with contemporary styles and give everyday ethnic wear a modern twist. This brand had a major role to play in the popularity of palazzo in the Indian market.
A specially curated piece to suit her body shape is prepared and delivered to her at the address of her choice. Due to the personal touch involved here, sometimes it takes a bit longer for them to deliver. However, while shopping from this place, I can be ensured that there will be no compromise on the quality of the clothing.
07. Limeroad:
Limeroad was only for women but recently, they have added stuff for men as well. The website offers celebrity-inspired looks that you can shop including accessories as well as regular clothes that you can choose from. Ethnic wear is also offered on Limeroad that include unstitched, semi-stitched and completely stitched clothes.This is an online ethnic clothing store in India and Indian shoppers can find products for men, women and kids. This site ships its products to other countries too.
They have a wide range of dresses on offer, and you can find one to suit any occasion that you have in mind. Such also has an exclusive line of clothing that is mainly for young girls, and anything that you pick up. This section of the website will leave your little one looking super adorable.
08. Mohey:
As a brand, Mohey played a major role in popularising ethnic wear among Indian women. Today, they are pioneers in the online shopping segment as well. .The website of Mohey offers Kurtis, lehenga, saree, salwar kameez in a wide range of colors, designs, and sizes to suit the needs of Indian women across generations
Moreover, the fact that they deliver to almost every pin code in the country has a major role to play in making them the market leaders in the world of ethnic online shopping.
09. Biba:
his brand in a way set the ball rolling for branded Indian ethnic wear in the country. This was at a time when modern retail had just step its foot in India with the launch of Shoppers Stop. With a presence across India through its exclusive stores and through other multi-brand retail outlets, Biba took the online plunge a couple of years back.
Biba is a brand that is available in almost every state of the country. If someone is still lazy to head to the stores and pick up the ethnic clothing of their choice, Biba has now made its way to our homes as well. Biba has a good collection of ethnic workwear in addition to the usual festive wear.From trendy kurtis to elegant salwar suits to a mind-boggling collection of Indo-western outfits, Biba has extended a touch of Indianess in all its sincerity to its entire collection. The brand also offers a fantastic collection for little girls from the age group of two upwards.
10. The Loom:
The Loom is another website that one can head to while opting for sophisticated designs that are meant to cast a statement. The brand makes each of its clothing only in limited quantities. Thus if you sit back and order from this place, chances of bumping into someone who is wearing the same kurta or salwar kameez as you are bleak.
While this gives you a lot of value for money and uniqueness. It might pose to be a problem for people with different clothing sizes. As it is difficult to find clothes in XS, XL or XXL in this online shopping portal.
The carefully curated website not just has a wonderful collection, but each ethnic piece of clothing here is carefully photographed from varied angles so that one can understand the texture and design properly.
RELATED QUESTIONS:
What Happens If You Buy Ethnic Clothing Online and It Does Not Fit You Well?
Most online shopping portals have the option of exchange and return. If any clothing does not fit you well, you can always exchange the same for something that will look more appropriate on you. Moreover, you may still return the product if you are unsatisfied with it in delivery.
This dissatisfaction may be concerning the fabric, design or anything else. Once the brand gets back your product, they will initiate a refund to your source account. Usually, it does not take more than-6 business days for any brand to process the same.
Is It Possible to Mix and Match While Buying Ethnic Clothing Online?
Most of the online shopping places, allows you to mix and match your clothing in the way you would want. If you choose to buy only a part of the dress, you are free to do so. Like just the churidar or just the blouse. That way, even if you would want to mix and match your outfits across brands, it is very much possible.
Online shopping gives you way more freedom of choice as compared to what shopping in retail outlets ever will. The younger generation of Indians like this additional flexibility.
Which are the Indian Ethnic Wear Online Shopping Stores that Deliver their Products Overseas?
Brands like Biba, Soch and Ritu Kumar have the option of global delivery. All that you have to do is pay the extra shipping charge at check out. The brand will take the responsibility of delivering the item to you at the place of your choice.
The shipping charge will be dependent on the country you want the clothing to be carried in. Other than that, you can browse through the ethnic wear sections of Ajio or Shoppers Stop. If you wish to delivery beyond the Indian subcontinent.
Conclusion:
It will be fair to say that one of the reasons for the growing popularity of ethnic wear among the younger generation is online websites promoting the same.
Sales figures have predicted that several older men and women also shop in these places. Indeed, with such immense popularity of these websites, the future of ethnic clothing in India does look promising.
